What I´m listening to right now

via myspace

Eco friendly music

Awesome video! Brittney Lane Don’t Care, by indie-rock-pop band, Meeting of Important People.

The Pittsburgh based group had their set, the animations, and all of their musical instruments made completely out of cardboard
via cherryflava

AIAIAI x SNEAKER FREAKER /reception

I will join this, it sounds like a lot of fun. For the CPH people - or visiting people... Let it be thursday!

via aiaiai

The First Photo of the Internet

It doesn´t look that complicated!?
via gizmodo

"Social Media Makeover"

It reminded me of how brands needs to define the obejctives of using Social Media in combination with real consumer insight instead of picking the popular channels and then pushing a message into the medium.
via socialhallucinations and punkplanning

#karen26 – the birth or breakdown?

I`m about to decide whether the Danish Viral Movie for VisitDenmark is a stroke of genius or something less positive?

Since it was seeded there has been a heavy debate. Discussions concerns whether it is OK to spread a commercial message about Denmark and cover it in an emotional skin. The content in the video centers on the girl karen26, that pretends to have given birth to August – and now she is on the search for the dad. #karen26 why didn´t you Google or Wiki him?

Apparently it was a one-night stand with a foreign guy she met in Nyhavn that left her pregnant. The video is supported by a low quality website. The quality of the website reveals that the advertiser could be in it for commercial reasons. All blogging platforms are easy to manage and design, so this obvious horrible design was a sign. Back to the case. Pressure from people, media and politicians made VisitDenmark react. They have taken the consequence of all the commotion by removing it from YouTube. Like we´ve seen many times before it is difficult to erase the footprints from the Internet. People have created all kinds of spoofs. The message keeps on living...

I have to be honest. When I first got hold on this video I thought the intention wasn´t commercial. Thumbs up for a well-produced piece of viral content. My second thought was that it was Sundhedsstyrelsen that was behind the campaign promoting safe sex.

After it started to air on YouTube Social Media natives started to investigate whom the advertiser could be. Again, getting the Social Media natives is necessary for making a viral campaign a success. So check! The media took it. The common people took it. The phasing worked very well. All the ingredients were there to make this a success. Unfortunately the message in the video didn’t link to what VisitDenmark wanted to communicate. VisitDenmark wanted to communicate Denmark as a free country. It isn´t the message I took out of the video.

But again....

The target group is tourists and I´m just a skeptic Dane. I´m wondering if the real target group´s view on Denmark as a visiting country has changed? Or if this has generated valuable PR on Denmark, which in the end will result in increased tourism? How has the buzz been responded to in the foreign countries? I believe it will have a positive effect and that people can separate fun from reality.

I want to give my applause to VisitDenmark for daring to use viral marketing as marketing tool. When you implement viral marketing it will always be an experiment. There are no shortcuts for success, you have to be brave and dare to do something non-proved, with the risk for failure. I prefer the risky strategy rather than the typical modest campaign. In sum, it has changed and energized my view on VisitDenmark as the dusty and old school organization, and I believe it will drive real-time and real-life traffic to Denmark.

WWF Germany - drip, drip drip!

Brilliant. WWF Melting Men. 1000 pieces. The short version of the action: "WWF Germany set up this artistic action in Berlin's Gendarmenmarkt to symbolize what will happen if governments continue to sit on their hands and watch as Arctic ice melts and sea levels rise. The fast melt of these small figures reminds us that we have very little time to make the necessary changes. 96 days until the UN conference in Copenhagen." Check out more pics here.

via iaintait

It's Not What You Say That Matters

Great presentation from Paul Isakson on Social Media. An interesting point from Forrester Research is about how people´s online behavior are becoming more integrated into their offline interactions. Go be inspired...

via paulisakson

I´m fascinated by Walmart

This is a video made of one of my friends. Amazing that it has more than 2.000 comments and more than 100.000 views.

But I got to think of that video after being inspired with this really awesome Website. It grabs stylish people from Walmart - and its hilarious. And it´s spreading....

Beauty salon: Ponytail Train Handle

via I Believe in Advertising

I kiss you!!

Great and stylish Website
via Faris

Tweet of the week

I´m introducing a new feature on my blog: Tweet of the week. No specific criteria for selecting - based solely on godfeeling and mood.

The story behind this tweet: Crispin Porter + Bogusky and VW just ended their client/agency relationship after four years - and in response to that situation Alex Bogusky tweeted this. Hilarious...

Is Social Media good at embracing emotions?

Some thoughts: I´m in the train, which gives me the time to create - listening to The Killers "Hot Fuss" - still in the pot for my all time favorite albums. My headphones are suffering - not the best situation for producing. Good sound is a solid starting point, but I´m overcoming the situation. Actually, I don´t want to mention the guilt I feel when not posting on my blog for a while, which has been the case. I have realized that there always will be periods where other things get my attention and scarce time. And I don´t want to stress about it. Blog Party is also taking a lot of time – it´s really a project I enjoy working on with koolhunting.dk, since opportunities during such a process emerges instantly. Creating a concept opens up your eyes to new things and interesting people. I still have the motivation to blog, but Twitter has changed my behavior dramatically. I used to sprint between my favorite blogs – and enjoying and exploring how the digital world is linked. Now, my starting point is Twitter, simply due to the fact that I have managed to create my own valuable channel, where I´m following a whole bunch of interesting people that feeds me with all good things. One thing I have been thinking about lately is how Social Media is dominated by good and positive things, which far from illustrate the real world. Crackunit inspired me to write about it, since he did something unusual. He became a dad to twins arriving 12 weeks earlier than expected. As he puts it: “Carrying on posting normal stuff as if nothing has happened would be odd”, so he started to blog about his experiences in the hospital. I think he is brave. I´m pretty sure, though, that I wouldn´t feel for doing it. But from my point of view he is developing his blog – putting things in a new perspective and making it more credible.

My point is that the digital world is still not developed into embracing life as it is in the good and bad form. Social Media is still much about the good things, it is the few that embraces the less positive stuff going on in their life and that are motivated to share it with their connectors. It makes it less reliable or much more about posting things rather than emotions. I have picked my followers on Twitter for their passion for Social Media, so it makes it much more professional. My Twitter channel is mostly about Social Media – which could explain my view on this. What do you think? Is Social Media good at embracing emotions?

Lastly, I want to share an idea I got this week. Why isn´t it possible to hire a “surfer” for a couple of hours or a day. Somebody that can help you explore new things on the Web – or setting up your blog, or in some way just giving you a shot of inspiration. Just another thought…

The revised AA meetings

At a certain we all will end up at a Social Media Addicts Association Meeting.

via Bubbr

Stine is linking people

stinestregen.dk is the first cartoon blogger I have stumbled upon. The idea is simple: She is making a drawing everyday about something that has happened in her life. The style is awesome and she is kind. Stine is helping us spreading the word about Blog Party. Below, you can see one of her drawings and the source of inspiration.




via stinestregen and Blog Party