Effective targeting

Is a picture worth a thousand clicks? You´ve heard of contextual ads triggered by keywords on a webpage. Now, get ready for contextual ads triggered by images on the page. Visual-shopping search engine is running ads on Facebook that appear to match objects in profile photos. Notice the ad in the lower left for aviator in the screen shot below.

Spiderman

Window cleaners at the Sheraton in Shanghai. If I should promote the movie Spiderman I would do this and PR the hell out of it...

Blogging and commercialization

I´m back! Been fully dedicated to work and haven´t had the time to feed my baby - my personal online tamagotchi.

Everybody is talking about blogging and the missing link to commercialization. I know there exist many different types of blogs: personal blogs, corporate blogs, vlog, moblog etc. and they all have different purposes of existence. However, what I find of extreme interest is how a company can use blogging to build a brand - and generate added value for both for the company and the bloggers. 

The Swedish fashion retailer lindex.se is an awesome example of this. The company has already created an affiliate program for fashion bloggers that makes it easy for bloggers to link to individual garments via a "blog this" button (see below). 

The button simply gives bloggers a code that you copy and then you are able to put it into your own personal blog. I´ve copied the code of the red pants and here they are... a genius and simple way of creating value for both the company and the blogger!

Besides, lindex has teamed up with twingly, a Swedish-based company who´s service shows which blogs that link to a specific page. Simply put, not only does lindex use blogs to drive traffic to their web shop, they also send back traffic to bloggers by showing links to their blog posts (shown in the product category on lindex Online Shop), which most likely will encourage more fashion bloggers to link to lindex.se.

For the Nordic people see below.

I definitely think they are on the forefront of using blogging in a commercial context.

In the coming week I will focus on blogging and further investigate the topic of commercialization and blogging. More to come...

Lacoste Celebrates 75 Years By Predicting The Future

Lacoste-future
by lacoste-future

Playing the snake game on a building

Social Media hot trends

via marcbresseel

Beck´s goes blogging

You live by the blog. You have a way with words that hold people captive. And you don't shy away from being in the public eye. Then Beck´s want you. Give your two cents worth, and we'll give you a handsome salary and other bright perks. Your name and blogs will be seen by many around the world. Others have 365 days, you have 365 entries in a year. You get to work with Beck's and a congenial creative team in Amsterdam, The Netherlands. You might even relocate to a greener pasture. Sounds too good to be true? live by the blog.

Interesting point is that they are not looking for a corporate blogger, but a person that will give a personal view on news, people and ideas that match the brands philosophy 'Different by Choice'.

Apply here

Introduction to Social Media

From: themoleskin, 6 months ago

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Introduction to social media and social marketing. Part one of a two part seminar by Kelsey Ruger on the use of social media in business,


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Ever dreamt of being Steve Jobs?

He is awesome and so is Apple. To make a good presentation is difficult and is much dependent on the speaker. A CEO from a large corporation would be dressed in a suit. However, Steve Jobs is normal dressed, and speaks the language of the audience.A learning I want to take with me is to keep it simple, put in visuals, and limit the amount of text. Important is also to set the scene and have a clear structure.

via bnet

Virtual wall

How to improve the effectiveness of traffic lights. Still in process, but I like the idea. 

This virtual wall is designed for busy city streets, and the idea is simply to show two-dimensional image of giant people crossing the street instead of the classical red light. The real pedestrians walk behind their virtual counterparts.

via drewsmarketingminute

Wall-painted animation

Creative minds!

via paulisakson

Maybe he want´s skanks

Imagine if Myspace, Facebook, Friendster, and Second Life were animated characters...

DKNY ambient campaign

In an attempt to highlight environmentalism and persuade people to cycle orange bikes has been spread all over London and New York. 

via pfsk

Google Maps adds Wikipedia and Photos

Web 2.0 is about integration and how to tie services. In this context Photos and Wikipedia is new features that has been added to Google Maps. This gives users a more fulfilling experience of the location they´re looking for. Photos and Wikipedia buttons can now be ticked in the newly added “More” tab on Google Maps to show an overlay of thumbnails showing all the geotagged photos and Wiki articles about points of interest in the area of search.via lifehacker

How to grow old!

I don´t wanna end up like this guy. Apparently he's a Japanese news reporter that let the stress of the job get the best of him.
via geekologie