I have discussed unbranded branding before on digitalvinyland this is another example, also coming from Japan. McDonalds recently launched a campaign to bring the quarter pounder burger to Japan, where they transformed two of their locations in Tokyo into exclusive Quarter Pounder shops - positioned under a completely new identity.
It`s a bit old, but still very interesting. I was by coincidence reading the latest comment with a suggestion of creating the globe as a screensaver. Great idea and example of how comments can be used for development. I want a Google visual real-time screensaver...
Many marketers debates the trend against constant online presence and urge of being connected to your online network. People are not capable of switching off and technology doesn´t set a natural limit. I like this app - since it applies the best from the online and offline world. It gives the old school postcard a new dimension and is an example of how to develop offline business through social media. The Peggy Facebook application makes you capable of creating and sending - free of charge - real postcards to friends and family. Unfortunately it´s only available in UK. via springwise
An awesome website for Sprint - a broadband internet provider. I found this at bigsecretpizzaparty - a site i enjoy reading... I found it interesting that she got the link from a friend who twittered it, and its definitely worth to keep an eye on micromedia as newsfeed channel.
Yesterday I participated in the Danish award show AEA - the annual award show that celebrates the most effective advertising campaigns. Among the speakers was an inspiring guy, Lorenzo de Rita, from the Soon Institute and I want to share some thoughts and quotes with you:
"Think for the pleasure of thinking"
"The best things in life are not things"
He also showed his old business card - an old and really old school networking, yuppie like thing - and his title was human being. Great and informal... and it got me thinking of a friend of mine, that met a business partner who put the text google me instead of putting the title. Arrogant and cool...
Further, he showed a video from the echo park time travel mart, where you can buy mammut chunks and robot milk. Watch the video:
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