Moreover, this initiative is based on market research showing that roughly 20% of their customers ride their bikes to the stores - even though the stores are located outside the city.
via copenhagenize
Friday, June 20, 2008
IKEA goes green
IKEA Denmark introduces the free use of bikes and matching trailers. Again, a great example of IKEA showing they know how to market themselves in a useful and more interesting way.
Moreover, this initiative is based on market research showing that roughly 20% of their customers ride their bikes to the stores - even though the stores are located outside the city. 
Moreover, this initiative is based on market research showing that roughly 20% of their customers ride their bikes to the stores - even though the stores are located outside the city.
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