1 Blog Post, 1 Hour, and Google

Lets do a smaller experiment with Google - and lets call it the Google Journey of Marketear.

Normally I use Twitter, bookmarks etc. for picking up inspiration. I wanted to do things differently - and did this smaller experiment.

The idea is simple. Use Google as platform for picking up inspiration. How: Choose 10 keywords, specifically chosen. They cover something I fancy - and something I consider to be the future of marketing. The experiment: See whether you stumble upon anything of interest, or just something. Anything worth communicating to the massive crowd of readers. I set like the goal of communicating one thing per keyword. Time is limited to 1 hour.

Human
"One of my top favourite artists The Killers seems to be in top, when typing Human in Google. This track is really awesome - and reminds of the concert in Vega a few years ago. The video is seen by more than 13,561,379, however, it isn´t the music video - just a still, static picture. I checked the comments and people are discussing whether he´s singing dancer or denser. Crazy, how a dialogue keeps on developing. People are bringing new issues into perspective across time."

Technology
"Stumbling upon the Technology Review published by MIT. I have never read this online magazine, but there seems to be a lot of good stuff. I didnt read it to the end but spotted this article about NYC releasing wealth of data - and it got my attention. Another municipality opening up for data - making people capable of making all kinds of applications is really an area companies should be on the look for. San Fransisco did the same just recently. Branded utility meets Gov 2.0."

Transparency
"The release of municipality data takes me to transparency. It leaded me to the wiki site of transparency (behavior). I didn´t read it through (and I didn´t have the time for it) since there was a warning about neutrality and need for attention. The risk of sharing and collaboration."

Authenticity
"Taking me to a book about "Authenticity, what consumers really want". The sponsored link was directing me to a Danish site called bogpriser comparing the different online book stores and listing the cheapest place to buy the book. Very efficient. However, maybe, I should read that book. Read one sentence that is for sure real. Experience is about meeting expectations."

Half an hour left!

Behavior
"This website is worth a look. What an awful piece of work. www.behavior.org."

Connecting
"Leading me to a dating site called connectingsingles.com Suddenly, I´m figuring out the power of the Internet in the sense of connecting people. Dating has been revolutionized by the Internet."

Collaboration
"According to Wiki collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals. One key point which is pinpointed is the fact that collaboration requires leadership. This can either be the brand or the consumer but cannot develop organically. Or can it?"

Consuming
"Consuming Kids: The Commercialization of Childhood". About evil brands manipulating with the kids. The really old school way of perceiving brands."

Creating
"Kids, Internet, Learning, and Music. The evil is becoming the good." What happened to the real life music school!?"

Sharing
"AddThis for Firefox is the best add-on to make sharing and bookmarking simple. Have all your favorite web 2.0 social networking, bookmarking, blogging, and e-mail services at your fingertips. Share any page, anytime, with anyone. I will try it out."

Done. Stressed. And one experiment and lesson richer. Google has all the information and is willing and ready to share it with you!