Monday, October 26, 2009
Tuesday, October 20, 2009
Thursday, October 15, 2009
Monday, October 12, 2009
1 Blog Post, 1 Hour, and Google
Lets do a smaller experiment with Google - and lets call it the Google Journey of Marketear.
Normally I use Twitter, bookmarks etc. for picking up inspiration. I wanted to do things differently - and did this smaller experiment.
The idea is simple. Use Google as platform for picking up inspiration. How: Choose 10 keywords, specifically chosen. They cover something I fancy - and something I consider to be the future of marketing. The experiment: See whether you stumble upon anything of interest, or just something. Anything worth communicating to the massive crowd of readers. I set like the goal of communicating one thing per keyword. Time is limited to 1 hour.
Human
"One of my top favourite artists The Killers seems to be in top, when typing Human in Google. This track is really awesome - and reminds of the concert in Vega a few years ago. The video is seen by more than 13,561,379, however, it isn´t the music video - just a still, static picture. I checked the comments and people are discussing whether he´s singing dancer or denser. Crazy, how a dialogue keeps on developing. People are bringing new issues into perspective across time."
Technology
"Stumbling upon the Technology Review published by MIT. I have never read this online magazine, but there seems to be a lot of good stuff. I didnt read it to the end but spotted this article about NYC releasing wealth of data - and it got my attention. Another municipality opening up for data - making people capable of making all kinds of applications is really an area companies should be on the look for. San Fransisco did the same just recently. Branded utility meets Gov 2.0."
Transparency
"The release of municipality data takes me to transparency. It leaded me to the wiki site of transparency (behavior). I didn´t read it through (and I didn´t have the time for it) since there was a warning about neutrality and need for attention. The risk of sharing and collaboration."
Authenticity
"Taking me to a book about "Authenticity, what consumers really want". The sponsored link was directing me to a Danish site called bogpriser comparing the different online book stores and listing the cheapest place to buy the book. Very efficient. However, maybe, I should read that book. Read one sentence that is for sure real. Experience is about meeting expectations."
Half an hour left!
Behavior
"This website is worth a look. What an awful piece of work. www.behavior.org."
Connecting
"Leading me to a dating site called connectingsingles.com Suddenly, I´m figuring out the power of the Internet in the sense of connecting people. Dating has been revolutionized by the Internet."
Collaboration
"According to Wiki collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals. One key point which is pinpointed is the fact that collaboration requires leadership. This can either be the brand or the consumer but cannot develop organically. Or can it?"
Consuming
"Consuming Kids: The Commercialization of Childhood". About evil brands manipulating with the kids. The really old school way of perceiving brands."
Creating
"Kids, Internet, Learning, and Music. The evil is becoming the good." What happened to the real life music school!?"
Sharing
"AddThis for Firefox is the best add-on to make sharing and bookmarking simple. Have all your favorite web 2.0 social networking, bookmarking, blogging, and e-mail services at your fingertips. Share any page, anytime, with anyone. I will try it out."
Done. Stressed. And one experiment and lesson richer. Google has all the information and is willing and ready to share it with you!
Normally I use Twitter, bookmarks etc. for picking up inspiration. I wanted to do things differently - and did this smaller experiment.
The idea is simple. Use Google as platform for picking up inspiration. How: Choose 10 keywords, specifically chosen. They cover something I fancy - and something I consider to be the future of marketing. The experiment: See whether you stumble upon anything of interest, or just something. Anything worth communicating to the massive crowd of readers. I set like the goal of communicating one thing per keyword. Time is limited to 1 hour.
Human
"One of my top favourite artists The Killers seems to be in top, when typing Human in Google. This track is really awesome - and reminds of the concert in Vega a few years ago. The video is seen by more than 13,561,379, however, it isn´t the music video - just a still, static picture. I checked the comments and people are discussing whether he´s singing dancer or denser. Crazy, how a dialogue keeps on developing. People are bringing new issues into perspective across time."
Technology
"Stumbling upon the Technology Review published by MIT. I have never read this online magazine, but there seems to be a lot of good stuff. I didnt read it to the end but spotted this article about NYC releasing wealth of data - and it got my attention. Another municipality opening up for data - making people capable of making all kinds of applications is really an area companies should be on the look for. San Fransisco did the same just recently. Branded utility meets Gov 2.0."
Transparency
"The release of municipality data takes me to transparency. It leaded me to the wiki site of transparency (behavior). I didn´t read it through (and I didn´t have the time for it) since there was a warning about neutrality and need for attention. The risk of sharing and collaboration."
Authenticity
"Taking me to a book about "Authenticity, what consumers really want". The sponsored link was directing me to a Danish site called bogpriser comparing the different online book stores and listing the cheapest place to buy the book. Very efficient. However, maybe, I should read that book. Read one sentence that is for sure real. Experience is about meeting expectations."
Half an hour left!
Behavior
"This website is worth a look. What an awful piece of work. www.behavior.org."
Connecting
"Leading me to a dating site called connectingsingles.com Suddenly, I´m figuring out the power of the Internet in the sense of connecting people. Dating has been revolutionized by the Internet."
Collaboration
"According to Wiki collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals. One key point which is pinpointed is the fact that collaboration requires leadership. This can either be the brand or the consumer but cannot develop organically. Or can it?"
Consuming
"Consuming Kids: The Commercialization of Childhood". About evil brands manipulating with the kids. The really old school way of perceiving brands."
Creating
"Kids, Internet, Learning, and Music. The evil is becoming the good." What happened to the real life music school!?"
Sharing
"AddThis for Firefox is the best add-on to make sharing and bookmarking simple. Have all your favorite web 2.0 social networking, bookmarking, blogging, and e-mail services at your fingertips. Share any page, anytime, with anyone. I will try it out."
Done. Stressed. And one experiment and lesson richer. Google has all the information and is willing and ready to share it with you!
Wednesday, October 7, 2009
Predicting the future
Predictions by american fashion designers from the 1930s of what the well-dressed man and woman would be wearing in the year 2000.
via benjaminpalmer
via benjaminpalmer
Monday, October 5, 2009
Thursday, October 1, 2009
Barcelona!
Soon off to Barcelona. I will subsitute the weather in Copenhagen with this weather. Actually, it looks a little more cloudy now. Anyway...
Will be staying here. And the transportation is provided by transavia. It was the cheapest flight I could find. During the weekend you can follow me on @marketear.
Will keep you tweeted.
ADIOS
Will be staying here. And the transportation is provided by transavia. It was the cheapest flight I could find. During the weekend you can follow me on @marketear.
Will keep you tweeted.
ADIOS
Wednesday, September 30, 2009
Tuesday, September 29, 2009
Feel like donating?
Today, I got hold of this campaign on Twitter. It´s a campaign for Diesel Helmets and I think it`s really funny.
Want to donate your body to Quique?
Want to donate your body to Quique?
Sunday, September 27, 2009
Why the web is one big random act of kindness
#karen26 - a minor detail!?
I had lunch with a friend of mine - and we discussed the VisitDenmark campaign (again...). I´ve been discussing it before on my blog. Actually, I´m a little bit fed up with it, however, he mentioned a minor detail, that I didn´t notice, when I watched the video. I don´t know if its a coincidence - but if it isn´t, I think its clever, and actually something that could have saved them from all the negative hype. Look closely, in the background there is a picture with the text AD. What do you think?
Editors note:
I just found a new spoof (she is in it, so maybe its not a spoof, but anyway) with her, which more clearly shows the word AD in the background. It supports my friends clue.
I just found a new spoof (she is in it, so maybe its not a spoof, but anyway) with her, which more clearly shows the word AD in the background. It supports my friends clue.
Friday, September 25, 2009
Spotted on linkedin today
Isn´t this really weird? I was checking my linkedin Network updates today and noticed by coincidence that two different people in my network are connected with respectively Malene Myhre and another one named Myhre Malene. And I checked - it isn´t the same person using her alias... I have changed my view on linkedin as the more pro and boring network. Spooky....
Tweet of the week
Sydney University is watching you. Watch out students! To Jonathan Pease’s credit, he faced the flaw and ended up retweeting Sydney University’s admitting that he was "BUSTED". Awesome...
via charleneli
via charleneli
Thursday, September 24, 2009
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