Wednesday, March 26, 2008

Branded utility

Great example on how a brand creates commitment and added value to a low-involvement product!

Domino´s promise delivery within 30 minutes and the consumer can follow the steps from order - prep - bake - box - delivery.

Monday, March 10, 2008

Daft Punk

Daft Punk are dance music legends.

The Daft Punk widget arrived, promoting their Alive World Tour and corresponding (live) Alive album. It is in my view a simple piece of digital marketing genius. It does exactly what it needs to. It reaches the Daft Punk audience (tech savvy twenty-somethings), creates interest (the creative is ace), it's easy to use (most people have heard of widgets but not necessarily used them), it has a viral element, it has CRM functionality and finally the big kahuna, it has direct link to either buy the album on iTunes or find out more about their new tour.

Check it out here