Wednesday, September 29, 2010

Power of people and about breaking habits

An observation through the eyes of an average person, which is me.

Once and again I´m amazed of the power we have as individuals. Yesterday I went to the movie. For the second time in my life I was alone. It was actually a good experience. I went to see Wall Street: Money Never Sleeps - definitely a great movie (passing it to all of you) and I got the last seat. Just makes the experience stronger. What impressed me was the crowd. It was a mix of young and old people. The majority was men in their 70´s, but there were also groups of young girls. Normally when I go to the movie I go with my girlfriend, with friends or with my family. Yesterday, I broke the habit and went alone. I think that enhanced the experience. Where I work it´s all about affecting behaviour with something that is called communication. Basically, we want the consumer to see, smell, taste, think, feel, hear, or do something with the brand. Probably more things - I´m not able to come up with them right now. Something that will result in a good experience, a stronger commitment and in the end them buying the thing or experience. Very simple put. Nothing odd about that. Getting back to my movie experience, my choice of movie and the circumstances around the experience. In the old days when I went to the movie the strongest information source was the movie review from the local paper. The decision was solely made based on that piece of paper. If I was stuck in my old routine I wouldn´t have seen the movie tonight. All the reviews I have read have been bad. Instead I trusted a friend and that was a good choice. Check. The experience was further amplified by something I admire one of my other friends for doing. He is a busy family dad and the way he´s unplugging is by going to the movie alone. I think it´s pretty cool. In sum my movie trip was initiated by a friend´s recommendation and amplified by another friend´s way of unplugging. I trust a friend before I trust a newspaper I don´t have a relation with - and the experience around it is much more important than the product itself (the movie). It´s was about relations and experience.

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Monday, September 27, 2010

Awesome use of Facebook to recruitment (in Swedish)

I really like this one. A different approach to recruitment - making your friends boost you through Facebook. Clever to lead all traffic to their own Facebook page. Follow the competition here.

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Thursday, September 9, 2010

Keeping history

I was visiting a client yesterday. They had a room for silent moments. Tradition and history all in one. Great!

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Wednesday, September 8, 2010

A Facebook ad

Visually I think this Facebook ad is one of the better I have seen. It caught my attention having a profile picture as the visual. Mostly, I don´t notice or remember the more traditional ads on Facebook.


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Tuesday, August 10, 2010

It´s about trendsetters. Not followers. #mercedesbenz #fail

I saw this one on an outdoor poster today. What do all you followers say to this piece of writing? I think it´s very yuppie and outdated. Communication that aren´t synced with reality.

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Monday, August 9, 2010

Today´s saying

Love it!
"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be."

-- William Feather

More quotes from this clever man can be found here

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Saturday, August 7, 2010

Tips to make @foursquare more useful?

I´ve been on a break for some time now. Vacation has been occupying most of my time. I feel it´s time to shout out something I´ve been thinking about lately. In general I love @foursquare. One of the things that I like most is the fact that I can track my journeys: Where I went and what I ate, mostly. I moved to Stockholm 4 months ago and I´m still a newbie in this city, so this is my public notebook. I don´t exploit Foursquare to it´s full simply because I don´t know how to. The purpose of Foursquare is to help you explore a new city, to meet up with your friends, discover new places and new things. A short sum up on my Foursquare life. I haven´t explored new places, I haven´t done new things and I haven´t met new people based on Foursquare. Most of my friends are people I have met in real - or in my digital life, the majority through my Twitter account and not through Foursquare. I discover places through recommendations, either friend´s or media, and places I randomly stop by. Not through Foursquare. I have never been eating a dish based on a recommendation on Foursquare.
It doesn´t stop me from using Foursquare. I´m a geek and I like to play with it. I`m feeling proud when I receive a mayorship. However, from my point Foursquare is far from a success when looking into how I use it compared to the purpose of it.
Am I missing the point? Do you have any good suggestions for making Foursquare more useful?

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Wednesday, June 30, 2010

So simple!

I like it because it is so simple, plus I like considering everything that we do as a database. “How the check-in extends the great database of human intentions”. What I buy, what I want, who I am, what I´m doing, where I am.... What will the next thing be?

via The Barbarian Group

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Saturday, June 19, 2010

The Seventeen Magazine Project

I like this project, because of it´s offline/online convergence. The Seventeen Magazine Project is an attempt to spend one month living according to the gospel of Seventeen Magazine. The test driver is Jamie Keiles. An 18-year-old high school senior from Pennsylvania. Her interests include sociology, reading periodicals, and urban cycling. She will be studying economics and gender studies at the University of Chicago in the fall of 2010.The blog will serve as documentation of this endeavor, as well as commentary on the adolescent experience. For a complete list of project rules and goals, click here.

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Friday, June 18, 2010

Let’s Rename and Rethink It!


I did some guest writing on Mindjumper´s blog. Read some of my more angry thoughts below, and about a case I digg.

Honestly, I don’t like the concept of an Event. What I hate even more is a Happening or what about a Stunt. It sounds both stupid and expensive and is so outdated. Don’t get me started on the Buzz thing… My inner marketing hater just showed its true face.

I associate an Event with a single occurrence lasting for 8 solid hours, being heavily branded with a hidden agenda of getting the people to buy or try the goddamn product, and without really creating long-term commitment or adding real value. It could be supplemented with a celebrity signing as a sweat add-on. This is really not the outcome, when thinking beyond the physical gathering! I have to show my humble face stating that I’m not an expert within this field, but I have my point of view.

Using digital media to gather people
According to Wiki an Event can be a type of gathering. Taking a bunch of people to a place with the purpose of giving them an experience they can spread. I think the spreadable part has been neglected, especially when it comes to Event marketing (!?). Spreading a message or sharing experiences is most easily done by having a digital platform as the centre of your activity. You easily let people, yes, share, and it decreases the cost per “contact/experience/involvement”. So to speak it makes the experience better for the people and more efficient for the one’s investing.

The message is clear: I think that digital should be worked into everything that aims at gathering people. It needs to act as the glue that will bring it all together, while prolonging the activity. The awesome thing is that these platforms are free so make use of them!

Contribution and engagement is another thing that has really not been taken seriously. To make an experience awesome, it is critical to make people contribute or engage at some level. If they can’t contribute to the content or engage at some level, they will abandon the experience and go someplace where they can contribute. So step up on the contribution part and let it be something more than just an SMS campaign (communicated through a flyer) where you can win the (goddamn) product.

A Case…
It leads me to one of the better examples of exploiting Facebook for a traditional physical gathering. It’s Danish and it’s called Zulu Sommerbio. Zulu Sommerbio is an open-air movie gathering touring in Denmark during the summer. Plus it’s free. To activate it´s fans and potential fans, Zulu Sommerbio did a simple competition on Facebook. Compete and get Zulu Sommerbio to your hometown. Fanpages was created for the different cities and more than 200.000 competed. The competition has just closed and the winning city was Horsens.

I love it since it taps into what people really are committed about: Their hometown. The people or fans drive the competition themselves by organizing their hometown groups.

I think this is an awesome example of how you can take a physical gathering and exploit Facebook to its fullest by doing a simple competition. It uses Facebook for what its best at: Creating movements and making the movements battle each other. It prolongs the activity, amplifies the experience and builds excitement into it.

My prayer! Let´s rename, redefine or bury the term/word/area called Event marketing and let´s put digital into everything that gathers a bunch of people. Any good suggestions?

Finally, I want to quote Chris Anderson from the recently held Wired Conference.

The next 20 yrs will be about applying what we’ve learned about social networking to the real world“.

Do you follow me, or?

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Sunday, June 13, 2010

The World's Best Banner Ads (And Why They Worked)

Interesting presentation with some good examples.To create a good banner can be helped out by making it more:

1. Interactive
2. Customizable
3. Contextual
4. Entertaining
5. Playable
6. Useful

I still love this simple way of putting messaging efficiency:

"Tell me and I´ll forget,
Show me and I may remember
Involve me and I´ll understand."

Why the hell don´t more agencies put more energy into the making of banners or why don´t clients demand a higher quality? It is still the largest share of the digital budget that goes to traditional digital advertising. With that in mind efficiency could be increased by applying simple techniques, such as the one´s above.

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Sunday, June 6, 2010


I had forgotten all about these guys. When searching for a picture this came up. A strong memory...

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Sunday, May 16, 2010

Jack Dorsey: The 3 Keys to Twitter's Success

Jack Dorsey (Creator, Co-founder, and Chairman of Twitter) outlines three core takeaways from his experiences building and launching Twitter – and more recently – Square, a simple payment utility.
1) Draw: get your idea out of your head and share it,
2) Luck: assess when the time (and the market) is right to execute your idea,
3) Iterate: take in the feedback, be a rigorous editor, and refine your idea.

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Friday, May 14, 2010

The Copenhagen X Sessions - a branded music platform

MEC in Copenhagen has developed The Copenhagen X Sessions for Sony Ericsson. It´s basically an online music platform made social created in a joint partnership between Roskilde Festival and Sony Ericsson. The artists has been carefully selected from the upcoming scene in Denmark. To play on more senses the Copenhagen X sessions are live and audiovisual performances with choreography or videoart created by Good Boy Creative with all experiences being interlinked in wellknown social networks.

The first sessions recorded and released are from the Danish bands – I Got you on Tape, Giana Factory and Sleep Party People. New sessions are released every week continuing to September. Coming up is 18 X Sessions, with 18 different bands, and 70 unique recordings.

What makes this even stronger is that Sony Ericsson officially has teamed up with Roskilde Festival this year becoming their first official Social Media Partner helping people amplyfying their festival experience before, during and after the festival.

So far this is my favourite! Enjoy!


More info can be found here.

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Wednesday, April 14, 2010

The Twitter machine Caroline Wozniacki

I have to speak my mind about how Caroline Wozniacki (@CaroWozniacki), the Danish tennis player, is using Twitter. I got this update earlier: "Just woke up 30 min ago.. So nice to be able to sleep in. Ate breakfast and now going to the site in a little bit." Look at the stream - filled with uninteresting and unpersonal updates. This is old school TV commercials in a Twitter uniform - not the best match if I was the judge! If you are a dedicated fan this is for sure interesting, but I just feel that she could do it differently. In general I´m not a fan of dictating how and what to use a medium for. For sure I could just unfollow her - and I probably will, but girl I believe you could benefit from a short Twitter tutorial (how to...), while being more loose and unpredictable in your communication behaviour. I will bet my old Head racket that you will gain more followers, and if you want a 100% honest advice DM me @marketear. Good luck tomorrow!

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Monday, April 5, 2010

Just another update #Sweden

The situation ahead is: New country, new job, and of course the most important thing: A girlfriend to see. I´m so lucky that I will be sticking to the same media shop, where I´ve spent the last 5 years: MEC. It´s now official that Mediaedge:cia has changed their name to MEC, finally! Yes, that´s the status right now. These days I´m in a vaccuum between ending my Copenhagen living and starting out my new Stockholm life. Friday last week was my final work day at MEC Copenhagen – the company where I have most of my worklife experience from (which is not just serving a beer or carrying stuff) – and the place where I´ve met all these awesome people. From start April – meaning tomorrow - it´s still MEC, but now with Stockholm as base.

When you move - it is always a question of throwing away stuff or keeping it. I asked my selected and loving Twitter stream for help on this question. It resulted in giving away most of my clothes, keeping only the selected good stuff. Always a pleasure to get social feedback and support for an important decision to take. Just a minor thing I wanted to share...

So far I have put together my IKEA wardrobe for the relative little clothes I kept, set up my Spotify and Voddler account and I feel ready for the new challenges. Hopefully, this shift will kickstart new blog posts. Hooray and happy easter!

Friday, March 19, 2010

Rock`n`Roll on Soundvenue

Spotted today on the Danish music site Soundvenue - the curser turns into Rock´n`Roll hands when scrolling the mouse into this banner. Neat...

Tuesday, January 12, 2010

What is this? @kevinrose

Today I recognized this yellow thing in a @kevinrose tweet - founder of for the interested crowd. It opens up Yahoo map. I`m wondering what it is - so far I have figured out that it´s a location based feature that works with Tweetie. But is it something worth talking about? Pls enlighten me.

Monday, January 11, 2010

Off the record vol. 1 #in

The first post of the decade. I´ve been away for some time now. Christmas holiday combined with a mental absence from digital tools (almost) explains the thing. Lately, I came to the conclusion that I´m a bit fed up with social media. What does it come from? Basically, I´m tired of listening to the golden advices of how to succeed in social media - and then there is the thing about everybody calling themselves a social media pioneer, specialist or native. Another thing which makes me tired is how people keep protecting social media. I believe in it for sure - and I´m a heavy user, and it has changed the way we communicate and act to some extent. I pray it. But, still, lets face it - the change is not coming as rapidly as people are praying. It is mindblowing how my skeptics is linked to my digital activity level. I´ve been relatively absent lately - which ofcourse explain this grumpyness. Thank god for the Facebook machine that has enlightened the masses view on social media, digital age, change in behaviour. It reminds me of the fact that I reactivated my Facebook account - I just need to be there, but for sure its like tapping into the past. The rebellion is over. Btw. you are not able to delete your account - the eternal memory.

My digital decade is starting now, like really starting now. As a beginning I´m gonna do some filtering and cleaning up on my Twitter profile. I have a bunch of books that I need to read. I dont know quite what this year is gonna bring, but I´m extremely excited about blog collaborations, the birth of the Apple tablet (hopefully), e-readers in general, foursquare, more aggregate services, Spotify hopefully coming to Denmark. We need the streaming service.

Enough said! Thanks to @graeser for the support!

This year is gonna be awesome. I managed to transform my grumpyness into something good. The word of tonight...