Thursday, July 26, 2007

Ray Ban - Viral stuff

Again, Ray Ban has created another awesome viral movie. These are great examples on non-commercial content that downplays its own commercial role. Ray Ban do not display with any commercial content relating to the brand, besides the sunglasses. The common viral movie often display both the brand logo and a tagline that suits the content. This one apparently works...

Since I have posted several viral movies, i will give the reader a thorough definition:

Viral marketing is consumer-driven marketing as opposed to traditional interruption marketing that is controlled and driven by the marketer. It is a planned initiative where you, as an advertiser or creative agency, develop and spread online marketing messages (viral agents) that have qualities that motivate the receiver to become a sender. It's the marketing discipline of today's consumer-centric networked marketing landscape.

Wednesday, July 25, 2007

Hidden advertising

I noticed on one of my Myspace journeys that Tom (everybodys friend) had changed "his" picture into a Simpsons-like edition. Tom tranforming into Simpsons is a great example on hidden advertising - generating effect in an "accidental" way and promoting The Simpsons Movie. Tom is in direct contact with 192793616 Myspace users, which clearly explains the scope of the activity!

Tuesday, July 24, 2007

Experiment - Teaser

As promised the teaser for the experiment. ENJOY!

In the forthcoming the final cuts will be seeded on different selected sites.

Carlsberg + Mentos

I have to admit that I´m in to viral movies! This time it's Carlsberg that jumps on the Mentos+Coke hype. Again, this is an example of using an existing (popular) viral movie - and building content on the same plot, but with a slightly different humerous angle. The naked truth: See for yourself what happens if you combine Mentos and Carlsberg.

Sunday, July 22, 2007

Slob evolution - Content in its form

This is quite hilarious! A parody on the Cannes Grand Prix winner - Dove Evolution.

A creative experiment

What to do if you are a newly started clothing brand that wants to make a buzz, but from an entrepreneurial point of view doesn’t have sufficient funds? This was the creative task that struck Frost Birgens – and this is how an experiment hopefully evolves from initial amateur conditions to a successful viral marketing campaign! The generic masses within the clothing industry normally stick to classical marketing using magazines as the major promotional source. However, this is costly, and wasn’t an option, so the task was to stand out with accessible means. We wanted to create awareness – buzz and hype - without spending money and only with manpower as vacant resource. The creative team consisted of friends ranging from architects and designers to fellow peers from the marketing and film industry. It was a necessity to put together a team that consisted of people with different creative skills that would complement each other to the full. We developed and created a viral marketing strategy, with the aim to promote Frost Birgens with the communications message of acting differently, revolutionizing the industry and not just following in the mass stream of clothing brands. Simply to stand out – both with regard to competencies, but also in relation to promotion activities! In the months to come I will follow the development and give the readers deep insight into the process.