Wednesday, February 25, 2009

Time for music...

Now with new customized options from YouTube. I haven´t seen it before - maybe its old. But, notice the purple colour. Another feature is the adjustable size of the screen. And what a wicked track...

Saturday, February 21, 2009

The Most Innovative Companies in Advertising & Marketing

Fast company`s top 10 list of the most innovative companies in advertising & marketing. Plenty of inspiration and great cases...
  1. Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
  2. TBWA\Worldwide: TBWA's Media Arts Lab's "Get a Mac" tag team continues to define the brand battle of the 21st century.
  3. Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
  4. AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald's, and sneaker-design tools for Nike.
  5. Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
  6. AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
  7. Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
  8. Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
  9. 42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
  10. Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.

Mobile trends for 2009

Haven´t we seen this before?

I think there is a striking similarity with Sony as the pioneer...

Tuesday, February 17, 2009

And you`ve got the Corporate Marketear Blues

I´m receiving Google Alerts - email updates of the latest relevant Google results (web, news, etc.) based on your own choice of topic - in this case Marketear. I was pretty amazed when I received an email noticing me of the Corporate Marketear Blues! Somebody wrote a song about my virtual window - True Rock`n`Roll - will keep it in mind when I wake up at six tomorrow morning.

You woke up at six
To be at your desk at nine
T he alarm clock has gone eight
You still think you have plenty of time
It starts beeping again
So you just hit the snooze
Cause it is Wednesday morning
And you've got the Corporate Marketear Blues

Well you raid the wardrobe
But all you find is a witch and a lion
That isn't a tie the mirror says
It is a noose
And you realise its all gone downhill
Since you learnt to tie your shoes
Cause it is Wednesday morning
And you've got the Corporate Marketear Blues

And you vowed in the past
You'd never end up behind a desk
But two years later
Its kind of become your home
Now your stuck in the rat race
Just to try and pay your dues
Cause it is Wednesday morning
And you've got the Corporate Marketear Blues

And your boss's voice grates
Just like cheese on the pasta
You could be eating right now
If you'd just stayed in bed
And your stomach rumbles
saying I'd wish you'd choose
Cause it is Wednesday morning
And you've got the Corporate Marketear Blues

You've had to many changes
You don't know who you work for
Every month that goes by
You get restructured again
And it doesn't even worry you
You've forgotten what it is you do
Cause it is Wednesday morning
And you've got the Corporate Marketear Blues

They say your doing great
So we'll cut your pay
If you can't afford to live
You'll have more urgancy
But you can't do any work
Cause you'r filling out performance reviews
Cause it is Wednesday morning
And you've got the Corporate Marketear Blues

via mbluesman

Branding in the Age of Social Media

The short version. The promise of Social Media = Scalable Intimacy. Intimacy requires dialogue.

Via freshnetworks

Saturday, February 14, 2009

The future Mozart

What a young gun! Lim Ding Wen is currently 9 years old and is very interested in programming. He started learning programming at 7 and is the youngest application programmer. He created the painting program Doodle Kids for the IPhone. I remember a discussion with a friend about the missing geniuses. Who are our times Mozart or Einstein? Maybe it is the young gun application programmer... If I get a son I will name him Lim Ding Wen and train him to do awesome applications for my coming IPhone.

Thursday, February 12, 2009

Wednesday, February 11, 2009

Sony Releases Stupid Piece Of Sh*t That Doesn’t F***ing Work

The onion returns.

via davebirss

PSFK - Global Ideas Salon

The trends and innovation company PSFK recently facilitated a new event designed to help foster discussion and inspire agencies to keep coming up with cut-through, cutting-edge ideas. Check it out here.

The short version of ideas perfection

1. Play around with new technology
2. Focus on providing more intelligent content
3. Stop being precious about coming up with new ideas
4. Ensure your brand can fulfil your promises
5. Embrace ethnography
6. De-silo mobile ...
7. ... but remember to keep it simple
8. Youths are people too
9. Get consumers involved
10. Don't give up on London just yet!

Not that revolutionising...

Our times tamagotchi

I´m fascinated by bloggers and the blogging phenomenon. Like I mentioned in an earlier post having a blog is our times tamagotchi – the virtual pet you need to feed all the time to keep it alive. While still feeding it moderately! I spend some time reading blogs – to get inspired for my next fix. And during my blog journeys I experience and meet the passion that is deeply rooted in most bloggers. The constant drive that exist in the strive to create the post that kicks ass and within a short time can reach the blogospehere (I don´t like the word, actually). And motivation is most often – as I see it – to get the recognition from fellow peers that shares the same interest. Sometimes I feel ridiculous when I think of the time I spend keeping my pet alive just to feed 10 different people daily (On an awesome day - thanks to all of you outthere!). However, when I experience others that get inspired I get motivated. Motivations are many. Some blog for economic reason, some for the reason of learning, some for self-promotion, and others for the reason of influence. What would people actually do before blogs existed? Learning, thoughts and inspiration would come from the dialogue between people and from reading, seeing and listening. However, there existed a natural limitation for perfecting your skills within your field, since most people didn´t get the opportunity to share thoughts in the same way. I have a variety of blogging idols and I´m able to contact them if I want to share some thoughts. The Internet culture enables and accelerates learning, which will result in people getting more adept and knowledgeable in a shorter time of period. Ofcourse, some areas are more exposed to this than others. But it made me think of this post –
Graduate like a rock star - about the popular Australian blogger Zac. He didn´t do well in school, but found his passion in social media. So he used blogging to achieve his personal ambitions, instead of taking the straight school way, and he is quite successful now. The tamagotchi. Like having a tamagotchi I often experience guilty conscience, since I´m not feeding my readers. The virtual guilt. I don´t check My Google Analytics account, when experiencing this guilt. Many words, some thoughts. Now it´s time to read What Would Google Do by Jeff Jarvis. I`m looking forward – and will update you with a shorter summary, when I finalise it. Sorry, koolhunting for this long post!