Wednesday, November 19, 2008

McDonalds goes into unbranded branding

I have discussed unbranded branding before on digitalvinyl and this is another example, also coming from Japan. McDonalds recently launched a campaign to bring the quarter pounder burger to Japan, where they transformed two of their locations in Tokyo into exclusive Quarter Pounder shops - positioned under a completely new identity.

Sunday, November 16, 2008

I like Google!

It`s a bit old, but still very interesting. I was by coincidence reading the latest comment with a suggestion of creating the globe as a screensaver. Great idea and example of how comments can be used for development. I want a Google visual real-time screensaver...

Dicevertising


This adshel creative was made of 7563 pieces of dices for the Treasury Casino in Australia.

via
koolhunting

Thursday, November 13, 2008

Revitalising the traditional postcard


Many marketers debates the trend against constant online presence and urge of being connected to your online network. People are not capable of switching off and technology doesn´t set a natural limit. I like this app - since it applies the best from the online and offline world. It gives the old school postcard a new dimension and is an example of how to develop offline business through social media. The Peggy Facebook application makes you capable of creating and sending - free of charge - real postcards to friends and family. Unfortunately it´s only available in UK.
via springwise

Friday, November 7, 2008

Welcome to NOW


An awesome website for Sprint - a broadband internet provider. I found this at bigsecretpizzaparty - a site i enjoy reading... I found it interesting that she got the link from a friend who twittered it, and its definitely worth to keep an eye on micromedia as newsfeed channel.

Tuesday, November 4, 2008

Notes from a presentation

Yesterday I participated in the Danish award show AEA - the annual award show that celebrates the most effective advertising campaigns. Among the speakers was an inspiring guy, Lorenzo de Rita, from the Soon Institute and I want to share some thoughts and quotes with you:

"Think for the pleasure of thinking"

"The best things in life are not things"



He also showed his old business card - an old and really old school networking, yuppie like thing - and his title was
human being. Great and informal... and it got me thinking of a friend of mine, that met a business partner who put the text google me
instead of putting the title. Arrogant and cool...

Further, he showed a video from the echo park time travel mart, where you can buy mammut chunks and robot milk. Watch the video:

Sunday, November 2, 2008

The world´s biggest beach ball

Looks funny....Cruise Lines dropped the world's biggest beach ball on to a Dallas street. The two three story-tall balls got in the Guiness Book of Records, on the news and there is a TV campaign to follow.


via adhunt

Wednesday, October 29, 2008

What I listen to at the moment

Making social media relevant!

This is a great example of how social media should be incorporated in a relevant, commercial and additive way.
Go check it out here....


Not science - Just a thought...

I just read an article with the Danish musician Maya Albana - seems pretty cool by the way, without knowing her. She was asked about her favourite shop and mentioned Irma (a Danish quality and organic focused retail store) and Itunes. When the word shop came into my mind I automatically considered the traditional, physical store - the one that is placed just around the corner.

But it just struck me that the notion of a shop both can embrace the physical and the online shop, and it was interesting to hear how she didn´t pinpoint and seperate the physical and online shop...

Sunday, October 26, 2008

SIXT WI-FI GUERILLA IDEA

A solid german accent... 
And an example of how WI-FI can be used as medium!

For MAC users only!

I just received this link from a friend.

Follow the link to view and download the new Hilux Interactive Screensaver. http://www.screensaved.co.nz/toyota

Thursday, October 16, 2008

Banksy opens pet store in NYC

Banksy recently opened a tiny little "Village Pet Store And Charcoal Grill" in New York City. Here you get to see a McDonald's Chicken McNugget sipping to barbecue sauce, and a rabbit putting on her makeup.



via woostercollective

Tuesday, October 14, 2008

Moet & Chandon




Spotted in London. It’s a full size lenticular poster showing The Decapitator doing his stuff with a Moet & Chandon ad. Here’s what you see as you walk past. Brilliant! 

Sunday, October 12, 2008

YouTube interaction

This is the coolest bit of YouTube interactiveness I’ve seen yet. Have patience - the genius part is in the end of the clip. Enjoy.

A new kind of meme

This is awesome! It’s a version of Aha’s ‘Take on me’ with the lyrics changed so they describe the action that’s happening in the video.



via Dictionary of Specific Generalities

Saturday, October 11, 2008

Celebrating authenticity

unchainedguide is a new city-guide that entirely focus on the authentic, independent stores. Simply because all unchained stores are unique, one-offs - owned and run by people with a passion for what they sell. So this is also a backlash against the multinational chains. I believe it´s a tendency that will become more dominant in the future....

Tuesday, October 7, 2008

Online opinion against Nike Park in Tokyo


I think this story, which I discovered on mediaculpa is interesting, since it´s an illustration of how commercialization and community can conflict. Plus, how online power can influence and affect such a conflict...

"Nike has bought the naming rights to a public park in central Tokyo with the purpose of building a skateboarding area and a café. Miyashita Park will be renamed "Nike Park" and in total, Nike plan to spend around 600m yen (5.6 million dollars) renovating the park. But the investment also comes with some downsides, at least if you're not a skateboard fan. Nike plans to charge a fee in order to use the skating area or even entering the park, which of course is a controversial change for a place that used to be open free to the public. A number of homeless people will also be forced to leave the park.

The story is quite interesting since Nike obviously is investing heavily in restoring a run down area with the purpose of achieving positive associations to the brand. But the resistance is quite strong and vocal, which we can see by studing how the story is debated online. Human rights activists have founded The Coalition to Protect Miyashita Park from Becoming Nike Park which of course has a blog, and anti-Nike posters are spreading across the blogosphere (see examples here). Trendspotting also claims that "human rights" activist are much more active in Japanese blogs than "Nike lovers".

The story is also featured on the front page as one of the most linked to news on Japan's number one social bookmarking site Japan Soc, which would possibly indicate that Nike has got some work to do to change public opinion in favour of their initiative.


Monday, October 6, 2008

Doritos - making the internet better

I like the thinking... True disruption! What if the internet was just like a bag of Doritos. Filled only with the stuff you like. A big applaus to Papercut in Sweden.



via frederiksamuel

Sunday, October 5, 2008

A new version of dating


Normally dating communities are linking people by certain interests. Subway Crush is another way of doing it, and as the creators of the site Mike Bodge and Matthew Haggerty says:
"Sometimes you see a hottie and you want to smooch them".

Genius or just silly?

Wednesday, October 1, 2008

Google Year 2001

Some of the reason why Google is one of the most cool brands: They dare to do stuff (intelligent) and keep humor and self-irony in their work. 

In honor of Google´s 10th birthday, they`ve brought back their oldest available index (Marketear didn´t even exist). For a month only, Google is allowing people to search it's 2001 index.


Go check it out

Tuesday, September 30, 2008

Monday, September 29, 2008

Don´t forget koolhunting dot dk



I can reveal that I´m these days working with koolhunting on a future project, that is going to be online in three weeks.

INap - For all those casual sleepers



The IPhone is about to revolutionise the mobile business with its interface and integration of applications into the device.

Often when I take public transportation I don´t sleep, because I´m afraid of missing the stop. So this is awesome: A new IPhone application that ensures you get off at the right station, relying on GPS and alerting when approaching the selected stop.

via pfsk

Tuesday, September 23, 2008

Your relationship is a viral marketing strategy

127 ILLUMINATED WINDOWS


A few months before 9/11, the performance-group eteam created a temporary light-sculpture using illuminated windows in the North Tower to spell their name in capital letters.
via Guerrilla-Innovation

Google Android

Here is the first video footage of the T-mobile G1 Google Android phone that was launched today in New York - the first Android based smartphone. Android is Google's new cell phone operating system, which definitely will revolutionize the mobile industry.



via mediaculpa

Sunday, September 14, 2008

It´s time to unplug

"It's an epidemic. It can strike anyone. It begins harmlessly enough... maybe with a cell phone, an online social network profile, or an IM. But before long, the electronic screens invade every corner of your life.

There's a name for this tragic and extremely annoying condition:Screen Addiction."


If you have any friends that you think suffer from Screen Addiction tell them.

via paulisakson

The future is here. It’s just not widely distributed yet.

Saturday, September 13, 2008

New kind of Search Engine


diaroogle is a premier toilet search engine - a community authored database of Manhattan toilets. It helps you find quality public toilets from your mobile.

Umbrella report

Simple and interactive!

Take this new site called
Umbrella Today. Go to the site and enter your zip code (only for US unfortunately), and it will tell you whether or not you need to carry an umbrella that day. Super simple, very useful.

I tried it, and I´m a bit embarrased to say that the only US zip code I know is 90210, so the result wasn´t that hard to figure out.



via technomarketer

Thursday, September 11, 2008

Let´s meet Nils


I like this! It’s called “Warte bis September” and it’s for IKEA. It’s Nils, and he’s waiting for September, which is the time when the new IKEA catalogue is out. You can call him and ask him why. Regardless of where you are in the world, regardless what language you speak give Nils a call on +49 40 22 61 11 61.

Tuesday, September 9, 2008

YouTube as a music marketing tool

I`m amazed by how effective YouTube can be as a music marketing tool. Avril Lavigne´s video for Girlfriend has become the most popular video on YouTube of all time. It is the first video to have racked up more than 100,000,000 views - that's the same as 1 in every 60 people in the world watching it on YouTube.

Wednesday, August 20, 2008

Knight Rider

Inspired by the snake game being played on a building...

I´m back...

Some of you out there (hopefully!) may have noticed that marketear has been absent this summer – this both due to summer and vacation time, but also to the fact that I bought the new domain marketear.me – the new domain of Montenegro, that recently launched. My lacking technical skills have been exposed to the public, since I wasn´t capable of switching to the new domain. However, I won´t give up….

Wednesday, July 2, 2008

Tuesday, June 24, 2008

A full-screen web browser


It´s free and it`s awesome! Some of you may already have seen it. The Barbarian Group have been generous and shared their new software with the world.  It's called Plainview and it's fantastically simple -  a full screen web browser for presentation purposes so you can show web sites easily without having to fire up a browser. It can be downloaded here.

Sunday, June 22, 2008

Blood soap dispenser

Here's a fun idea for the promotion of a horror movie - blood-looking soap dispensers - via makezine


Friday, June 20, 2008

Pork and beans

Weezer has come out with a video that mashes up some of the best Internet meme’s over the past few years. 

Lost Season 3


IKEA goes green

IKEA Denmark introduces the free use of bikes and matching trailers. Again, a great example of IKEA showing they know how to market themselves in a useful and more interesting way.

Moreover, this initiative is based on
market research showing that roughly 20% of their customers ride their bikes to the stores - even though the stores are located outside the city.

Thursday, June 19, 2008

Animals on the underground

Great example of how boredom is linked to creativity!

Cool website
and project.  A collection of animals made up using tube lines, stations & junctions of the London Underground map. Was first spotted by Paul Middlewick in 1988.

Tuesday, June 17, 2008

Google Artists & Innovators Projection Event

To celebrate the official launch of the new artist themes for iGoogle service, Google held a candle-lit media bash in New York. Google projected moving images of the iGoogle artwork onto the facades of buildings for three nights in May.

Monday, June 16, 2008

Importance of data visualisation

Visualisations are going to become more prevalent and interesting as more and more data is generated by every digital interaction. Google Analytics is a great example of this! I like these quotes...

"In a data driven world, infographics are the new art".

"In a world increasingly saturated with data, we will all need to develop new ways of seeing."


Go read the great article from Noah Brier and Faris Yakob about the importance of data visualisation.

Saturday, June 14, 2008

Radiohead remix of Nude



Radiohead held an online contest to remix "Nude" from their album - "In Rainbows".

Instruments that are being used in the video:

Sinclair ZX Spectrum - Guitars (rhythm & lead)
Epson LX-81 Dot Matrix Printer - Drums
HP Scanjet 3c - Bass Guitar
Hard Drive array - Act as a collection of bad speakers - Vocals & FX

Wednesday, June 11, 2008

Just a thought..

I was on my way home from Stockholm the other day, and when you´ve been away from home it is always a great pleasure to read the preferred local paper in relaxing surroundings. However, I was surprised of my superficial reading, and it struck me that I have adapted online readership habits. It simply means that I´m not capable of digging into a long article unless it really has my interest. But, during my three minutes overview reading I finally came to an article about Google Friend Connect. Wow, I thought this is what I like reading about - new technology and trends within this field. But, I was disappointed, since I didn´t get it. It was impossible to understand it in the written form, and my point is that there exist many limitations for the written medium. Communication will be more about visuals, audio and video, because many areas are developing at such a pace, that it is difficult – not to say impossible - to understand without supporting visuals. Technology within the business field will play a more and more crucial role and again I was confirmed by the fact that print will struggle beyond these emerging changes.

Monday, June 9, 2008

New YouTube function - Annotations

YouTube just added another cool feature: Annotations. It allows you to add text and links to your YouTube videos. You can only add links to other Youtube videos, search results or channels. It simply adds an extra layer to user-generated content and I believe we will see even more spoofs of original versions in the future.

Go check it out.


Tuesday, June 3, 2008

Lastminute.com theatre tickets

Guerrilla marketing should be both smart and surprising. I think Lastminute.com scored a good point with an unexpected musical performance at London Stansted Airport. A good idea to catch the attention of bored passengers in the waiting room.


World´s first internet balloon race


As i posted earlier this week I´m focusing on how blogging can be incorporated in a commercial context. Another great example of this is play balloonacy - Orange´s celebration of Orange’s Animals packages to their Pay As You Go customers. Balloons will fly across a range of sites, picking up speed & distance bonuses as they fly. They can also pick up tokens for entry in to free prize draws. There are already a bunch of sites signed up to support the race, including The Sun and Yahoo, and now I`ve signed up as well and added the widget. It will be interesting to follow, whether this actually increase traffic to my site.


The motive for participating and adding the widget is to get my site in front of an audience of 16-24 year olds, the TG from Orange´s own perspective. 

The race starts 23rd of june and ends 30 of june.

Sunday, June 1, 2008

Effective targeting

Is a picture worth a thousand clicks? You´ve heard of contextual ads triggered by keywords on a webpage. Now, get ready for contextual ads triggered by images on the page. Visual-shopping search engine is running ads on Facebook that appear to match objects in profile photos. Notice the ad in the lower left for aviator in the screen shot below.


Spiderman

Window cleaners at the Sheraton in Shanghai. If I should promote the movie Spiderman I would do this and PR the hell out of it...