Friday, October 30, 2009

Blog Party: Still breathing…

Taken from Blog Party - a project on the side I do with my fellow blogger and friend @koolhuntingdk.

"It´s time for a recap. As some of you might have noticed, we didn’t make it for the end of August, the date we were striving for as the major Blog Party kick off. We met up with all kinds of good people to be inspired and to talk, among them Mindjumpers and Aiaiai. And we teamed up with Det Kongelige Teater about the making of a potential partnership, where we would help them, and they would fund us with a location for one damn night. That’s all we need… We created our blog, the different social media profiles, and gave birth to them, shot video, had photo shoots, put stickers, and posters in CPH - and did everything to spread the word about the first Danish Blog Party. We have digital mindsets, a shared passion, but realized that without economy it´s difficult to complete our beloved Blog Party. When we look back on this – we could have done things differently. But we needed so desperately a location – and without any money (just the love for the Internet) – it is difficult. Our ambitions are not damaged – and we strive to get this thing up and running. We believe in it. To get sufficient funds we have changed strategy. We are planning to do seminars about social media. Maybe we can make some money on this – and get this first Blog Party in Denmark to become reality. Will keep you updated. We are still breathing!"

via Blog Party

Wednesday, October 28, 2009

Digital Anthropology Report 2009

The six tribes of homo digitalis - an approach to digital segmentation. To be honest I haven´t read it yet. However I trust Ian - he is for sure guarantee for quality. Find the entire report here.

A look into the future

via pfsk

Monday, October 26, 2009

"Quality is a tremendous filter" #Crushit

Crush it, folks!

It´s time for my personal review of Crushit by Gary Vaynerchuk.

Firstly, I want to share this with you. After ordering the book on Amazon – I wrote out on my Twitter profile that I just bought it. Gary responded within 5 minutes. That is instant communication – and made my experience with Crushit even more appealing. It made me buy the book for my friend´s birthday. Again, I asked Gary to write a perosnal card for my friend. Gary responded - late - but he did it. Gary is using a simple and tactical way of interacting with a reader or a fan – so companies out there don´t make it more complex than necessary. In the end it affects me. I cannot be too negative in my review. I´m passing the message and I feel the bond.

However, I spend the entire weekend reading it – and I must admit that it was a true pleasure to read such an honest and passionate piece of writing. There is nothing pretentious or academic about Gary´s story – and it characterizes a real go getter and entrepreneur. And I believe for sure that is one of the key reasons why he succeeded with his business – taking a traditional business, such as the wine business, using existing and free communications platforms – and differentiating the content with a more humble and honest approach. It could get me started to dig into wine – and evoke an interest into a field I enjoy the effect of - more than the taste.

I was thinking of the concept of reading. When I read a book – I strive to get a mental boost, something to think of. I got it with this book: Plenty of inspiration, thoughts and ideas that I can use in my everyday life. In a humble and extremely honest way. Gary just wanted to make business and to build his personal brand. Personal branding is more about the sum of connections - he understood this - instead of embracing your brand as the sum of all possible associations.

The message of the book is pretty clear. Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead. Maybe it´s easier said than done. But it makes sense. It actually reminded me of a quote I found on a post from Paul Isakson "Open minds leads to open doors". Seize it...

Another quote got my attention in context with the fact that everybody is talking about organizing, information overload etc.
"To everyone who is freaking out because they fear the noise and distraction of all additional content on the Internet, you can relax. Quality is a tremendous filter." Enough said - so damn true!

Keep it real, be passionate (cannot buy it, though), choose the medium that fits you, don´t care about the traffic (i´m glad about this one - may reach few, but important people), build legacy etc.

The book is easily read, there are many great tactical advice, and it is a great story. Gary is great content, and it is highly recommendable.

Word out!

Branded Utility By Josh Chambers via @congbo

Check out this SlideShare Presentation:

The arrest of the Space Hopper...

The Hopper Squad team takes action...

Monday, October 12, 2009

1 Blog Post, 1 Hour, and Google

Lets do a smaller experiment with Google - and lets call it the Google Journey of Marketear.

Normally I use Twitter, bookmarks etc. for picking up inspiration. I wanted to do things differently - and did this smaller experiment.

The idea is simple. Use Google as platform for picking up inspiration. How: Choose 10 keywords, specifically chosen. They cover something I fancy - and something I consider to be the future of marketing. The experiment: See whether you stumble upon anything of interest, or just something. Anything worth communicating to the massive crowd of readers. I set like the goal of communicating one thing per keyword. Time is limited to 1 hour.

"One of my top favourite artists The Killers seems to be in top, when typing Human in Google. This track is really awesome - and reminds of the concert in Vega a few years ago. The video is seen by more than
13,561,379, however, it isn´t the music video - just a still, static picture. I checked the comments and people are discussing whether he´s singing dancer or denser. Crazy, how a dialogue keeps on developing. People are bringing new issues into perspective across time."

"Stumbling upon the Technology Review published by MIT. I have never read this online magazine, but there seems to be a lot of good stuff. I didnt read it to the end but spotted this article
about NYC releasing wealth of data - and it got my attention. Another municipality opening up for data - making people capable of making all kinds of applications is really an area companies should be on the look for. San Fransisco did the same just recently. Branded utility meets Gov 2.0."


"The release of municipality data takes me to transparency. It leaded me to the wiki site of transparency (behavior). I didn´t read it through (and I didn´t have the time for it) since there was a warning about neutrality and need for attention. The risk of sharing and collaboration."


"Taking me to a book about "Authenticity, what consumers really want". The sponsored link was directing me to a Danish site called bogpriser comparing the different online book stores and listing the cheapest place to buy the book. Very efficient. However, maybe, I should read that book. Read one sentence that is for sure real. Experience is about meeting expectations."

Half an hour left!

"This website is worth a look. What an awful piece of work."


"Leading me to a dating site called Suddenly, I´m figuring out the power of the Internet in the sense of connecting people. Dating has been revolutionized by the Internet."


"According to Wiki collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals. One key point which is pinpointed is the fact that collaboration requires leadership. This can either be the brand or the consumer but cannot develop organically. Or can it?"


"Consuming Kids: The Commercialization of Childhood
". About evil brands manipulating with the kids. The really old school way of perceiving brands."


"Kids, Internet, Learning, and Music. The evil is becoming the good." What happened to the real life music school!?"


AddThis for Firefox is the best add-on to make sharing and bookmarking simple. Have all your favorite web 2.0 social networking, bookmarking, blogging, and e-mail services at your fingertips. Share any page, anytime, with anyone. I will try it out."

Done. Stressed. And one experiment and lesson richer. Google has all the information and is willing and ready to share it with you!

Wednesday, October 7, 2009

Predicting the future

Predictions by american fashion designers from the 1930s of what the well-dressed man and woman would be wearing in the year 2000.

via benjaminpalmer

Thursday, October 1, 2009


Soon off to Barcelona. I will subsitute the weather in Copenhagen with this weather. Actually, it looks a little more cloudy now. Anyway...
Will be staying here. And the transportation is provided by transavia. It was the cheapest flight I could find. During the weekend you can follow me on @marketear.

Will keep you tweeted.