Tuesday, June 3, 2008

World´s first internet balloon race

As i posted earlier this week I´m focusing on how blogging can be incorporated in a commercial context. Another great example of this is play balloonacy - Orange´s celebration of Orange’s Animals packages to their Pay As You Go customers. Balloons will fly across a range of sites, picking up speed & distance bonuses as they fly. They can also pick up tokens for entry in to free prize draws. There are already a bunch of sites signed up to support the race, including The Sun and Yahoo, and now I`ve signed up as well and added the widget. It will be interesting to follow, whether this actually increase traffic to my site.

The motive for participating and adding the widget is to get my site in front of an audience of 16-24 year olds, the TG from Orange´s own perspective. 

The race starts 23rd of june and ends 30 of june.

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