Wednesday, November 19, 2008

McDonalds goes into unbranded branding

I have discussed unbranded branding before on digitalvinyl and this is another example, also coming from Japan. McDonalds recently launched a campaign to bring the quarter pounder burger to Japan, where they transformed two of their locations in Tokyo into exclusive Quarter Pounder shops - positioned under a completely new identity.

1 comment:

Anonymous said...

Here is a suggestion. FastCommerce. It is a super ecommerce platform that is completely free for fifty products. For 2000 products it's only $29.95. Really impressive! You can try out http://www.fastcommerce.com