The trends and innovation company PSFK recently facilitated a new event designed to help foster discussion and inspire agencies to keep coming up with cut-through, cutting-edge ideas. Check it out here.
The short version of ideas perfection
1. Play around with new technology
2. Focus on providing more intelligent content
3. Stop being precious about coming up with new ideas
4. Ensure your brand can fulfil your promises
5. Embrace ethnography
6. De-silo mobile ...
7. ... but remember to keep it simple
8. Youths are people too
9. Get consumers involved
10. Don't give up on London just yet!
Not that revolutionising...
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