Thursday, July 26, 2007

Ray Ban - Viral stuff

Again, Ray Ban has created another awesome viral movie. These are great examples on non-commercial content that downplays its own commercial role. Ray Ban do not display with any commercial content relating to the brand, besides the sunglasses. The common viral movie often display both the brand logo and a tagline that suits the content. This one apparently works...

Since I have posted several viral movies, i will give the reader a thorough definition:

Viral marketing is consumer-driven marketing as opposed to traditional interruption marketing that is controlled and driven by the marketer. It is a planned initiative where you, as an advertiser or creative agency, develop and spread online marketing messages (viral agents) that have qualities that motivate the receiver to become a sender. It's the marketing discipline of today's consumer-centric networked marketing landscape.

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