Ikea Lamp

Facebook in Danish soon to come?!

Actually I swore that I would never write about Facebook again, since i´m sick and tired of it. All news contains a direct link to Facebook at the moment. But, I have to share this simple, but again, genius way of interacting with its users.

Facebook will soon release a version in Norwegian (via NRK beta). The social networking site has been translated by members to Norwegian and is currently in a voting stage where users are choosing the best options for different translations. Facebook is also soon to be released in Swedish, according to the Translation application on the site.

"Poke" is currently "peta" in Swedish and "prik" in Danish. In Norwegian it is still called "poke" although "pirk" and "dytt" are possible alternatives. Other suggestions for poke in Swedish are "puffa" and "knuffa" and users will decide which translation that will win.

1,207 members are currently registered as translators for Norwegian and 480 for Swedish.

Simple and brilliant to get users - the ones that are dedicated to the community - to vote and be in charge of the translation.
This was the final of the final post about Facebook.

Mobile trends 2008

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Campaign for Europe's largest homeless shelter in Portugal. By McCann.pt.

Human tetris

Lego social strategy

Great campaign from T-Mobile...

User generated campaign directed against T-Mobile's apparent attempt to register the color magenta as their trademark.

Best game ever!

And the swedish version!

The scent of a mobile...

TOKYO, JAPAN - NTT Communications (NTT Com) announced today that it will conduct a pilot test of its new Mobile Fragrance Communication (Kaori Tsushin Mobile) service, a mobile version of an existing service for enjoying downloaded audiovisual content together with specific fragrances that are emitted by a dedicated device. The pilot test will run from April 10 to 20.

First launched for home use in 2005, Fragrance Communication is now used by companies and individuals to enhance indoor environments with pleasing fragrances. The new mobile version offers the convenience of using mobile communication to download Fragrance Playlists, or files of recipes for specific fragrances together with visual (GIF animation) and audio (MIDI) content.

The Fragrance Playlists are downloaded from the "i-mode" mobile website of sister company NTT DoCoMo. Using the phone's infrared port, the fragrance data is transferred to a device that has been loaded with a cartridge of essences, or base fragrances (Attachment 1). The device, a smaller, lighter and more stylish version of the previous model, then mixes the specific fragrances and emits them as the user enjoys the A/V content played back on their phone(Attachment 2).

The Fragrance Playlists also can be edited as well as shared with others who subscribe to the service.

Also to be tested is a device controller, called the Service Gateway, which controls the operation of devices in the Mobile Fragrance Communication system. The gateway connects with the Internet, so instructions can be sent remotely from a mobile phone. For example, commands could be sent to the gateway to instruct the fragrance device to begin operating just before the user arrives home (Attachment 3).

In the pilot test, a total of 20 male and female monitors will each receive a free Mobile Fragrance Communication kit containing a mobile phone and fragrance device. Five of the monitors will also be given Service Gateway modules. After using the service for ten days, the monitors will complete questionnaires and take part in a group interview. NTT Com will use the information to learn about the monitors' preferences for when, where and how to use the service, as well as their opinions of the fragrance device's design and usability.

2008 presidential campaign

Are you hoping to see Obama and Clinton run together to beat back the Republican machine? If so, here's what such a move might look like. The image is actually an ad for Hogeschool-Universiteit Brussel in Belgium, which claims to be a college and university in one. 

Enthusiasm, energy & engagement!

Just been to a two-day seminar with the objective of making presentations better + improving your  appearence verbally and non-verbally. Enthusiasm, energy and engagement was one key point, which made me think of Mr. Ballmer.

So keep this in mind, when presenting for your clients next time!

Campaign against child labour

World Vision launched a campaign to create more awareness around child labour. One hundred children demonstrated against this cruelty and visited embassies and the Dutch House of Parliament that day. In order to support this cause,  Ogilvy pasted life size adhesives of children at automatic revolving doors in Amsterdam, The Hague and Enschede.

Simple explanation to complex digital features- Social networking

The Common Craft Show

They use video and paper to make complex ideas easy to understand presented "in plain English" using short, unique and understandable videos in a format called Paperworks.

Simple and really useful if you want to get hold on new digital phenomenons.

What's Next In Marketing & Advertising

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I'm Getting Bored of Facebook; Facebook and the Invasion of the Crap Apps