Wednesday, October 29, 2008

What I listen to at the moment

Making social media relevant!

This is a great example of how social media should be incorporated in a relevant, commercial and additive way.
Go check it out here....


Not science - Just a thought...

I just read an article with the Danish musician Maya Albana - seems pretty cool by the way, without knowing her. She was asked about her favourite shop and mentioned Irma (a Danish quality and organic focused retail store) and Itunes. When the word shop came into my mind I automatically considered the traditional, physical store - the one that is placed just around the corner.

But it just struck me that the notion of a shop both can embrace the physical and the online shop, and it was interesting to hear how she didn´t pinpoint and seperate the physical and online shop...

Sunday, October 26, 2008

SIXT WI-FI GUERILLA IDEA

A solid german accent... 
And an example of how WI-FI can be used as medium!

For MAC users only!

I just received this link from a friend.

Follow the link to view and download the new Hilux Interactive Screensaver. http://www.screensaved.co.nz/toyota

Thursday, October 16, 2008

Banksy opens pet store in NYC

Banksy recently opened a tiny little "Village Pet Store And Charcoal Grill" in New York City. Here you get to see a McDonald's Chicken McNugget sipping to barbecue sauce, and a rabbit putting on her makeup.



via woostercollective

Tuesday, October 14, 2008

Moet & Chandon




Spotted in London. It’s a full size lenticular poster showing The Decapitator doing his stuff with a Moet & Chandon ad. Here’s what you see as you walk past. Brilliant! 

Sunday, October 12, 2008

YouTube interaction

This is the coolest bit of YouTube interactiveness I’ve seen yet. Have patience - the genius part is in the end of the clip. Enjoy.

A new kind of meme

This is awesome! It’s a version of Aha’s ‘Take on me’ with the lyrics changed so they describe the action that’s happening in the video.



via Dictionary of Specific Generalities

Saturday, October 11, 2008

Celebrating authenticity

unchainedguide is a new city-guide that entirely focus on the authentic, independent stores. Simply because all unchained stores are unique, one-offs - owned and run by people with a passion for what they sell. So this is also a backlash against the multinational chains. I believe it´s a tendency that will become more dominant in the future....

Tuesday, October 7, 2008

Online opinion against Nike Park in Tokyo


I think this story, which I discovered on mediaculpa is interesting, since it´s an illustration of how commercialization and community can conflict. Plus, how online power can influence and affect such a conflict...

"Nike has bought the naming rights to a public park in central Tokyo with the purpose of building a skateboarding area and a café. Miyashita Park will be renamed "Nike Park" and in total, Nike plan to spend around 600m yen (5.6 million dollars) renovating the park. But the investment also comes with some downsides, at least if you're not a skateboard fan. Nike plans to charge a fee in order to use the skating area or even entering the park, which of course is a controversial change for a place that used to be open free to the public. A number of homeless people will also be forced to leave the park.

The story is quite interesting since Nike obviously is investing heavily in restoring a run down area with the purpose of achieving positive associations to the brand. But the resistance is quite strong and vocal, which we can see by studing how the story is debated online. Human rights activists have founded The Coalition to Protect Miyashita Park from Becoming Nike Park which of course has a blog, and anti-Nike posters are spreading across the blogosphere (see examples here). Trendspotting also claims that "human rights" activist are much more active in Japanese blogs than "Nike lovers".

The story is also featured on the front page as one of the most linked to news on Japan's number one social bookmarking site Japan Soc, which would possibly indicate that Nike has got some work to do to change public opinion in favour of their initiative.


Monday, October 6, 2008

Doritos - making the internet better

I like the thinking... True disruption! What if the internet was just like a bag of Doritos. Filled only with the stuff you like. A big applaus to Papercut in Sweden.



via frederiksamuel

Sunday, October 5, 2008

A new version of dating


Normally dating communities are linking people by certain interests. Subway Crush is another way of doing it, and as the creators of the site Mike Bodge and Matthew Haggerty says:
"Sometimes you see a hottie and you want to smooch them".

Genius or just silly?

Wednesday, October 1, 2008

Google Year 2001

Some of the reason why Google is one of the most cool brands: They dare to do stuff (intelligent) and keep humor and self-irony in their work. 

In honor of Google´s 10th birthday, they`ve brought back their oldest available index (Marketear didn´t even exist). For a month only, Google is allowing people to search it's 2001 index.


Go check it out