Some of you may have seen this site. A stroke of genius, everybody wants to be a hero - it is associated with something positive, of course - and paying the license has always been communicated with some sort of guilt. I don´t fancy that method - therefore I love this campaign. Plus they did this flashmob in NK - selecting a random person to be the hero. Enjoy...
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1 comment:
Lol, love it, it's brilliant!
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