Friday, May 9, 2008

Brand tags = brand associations

Check out the project Brand Tags

Simply put users are presented to different brands. You tag brands with the first thing that comes to mind. The project is made from a rationale that a brand consist of the sum of all thoughts or experiences - and the tagging should give - as noahbrier writes - a pretty accurate look at what the brand represents.

I like the thinking - and this an easy, useful, relative cheap, and definitely new way of assessing and monitoring brand associations.

I requested to add Colgate and Sony Ericsson. Interesting to follow!

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