Thursday, May 1, 2008

Tommy Hilfiger x Sony BMG

I like this partnership - another great example on how a joint partnership creates a win situation for both brands.

U.S. fashion company Tommy Hilfiger and music group Sony BMG teams up to launch a fashion and music online TV website, a latest sign of ever closer union of the world's of style and song.

TommyTV - at - will show live performance by established and new artists sponsored by Tommy Hilfiger alongside exclusive interviews and backstage footage.

The site will also host the Hilfiger Auditions, an online competition where young artists can showcase their talent.

This is a platform for new young musicians to show their talents on a global stage and have a connection with Sony BMG.

Tommy Hilfiger has built a worldwide fashion brand spanning women's, men's and children's wear to accessories and watches on marketing campaigns presenting hip, image savvy U.S. teenagers.

It has already moved to develop the brand in the music arena by hosting live gigs with only a few hundreds guests known as the Hilfiger Sessions.

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