Saturday, January 31, 2009
Monday, January 26, 2009
Awesome visualization
via neilperkin
Sunday, January 25, 2009
Asleep on the subway
What the fuck is happening with Lego!
It is really extreme how much attention and PR Lego gets at the moment. Lately I have been discovering several posts and different creative concepts that is linked to Lego - on one (of my many) blog journeys. Like a whole bunch of other brands Lego exploited the massive buzz about the inaugaration - and created their own inaugaration, before the real one.
via jyesmith
I Am Gen Y: Consumption
Media consumption according to a Gen Y. It´s funny to see how much furore (crazy word btw) this post has created. This young gun may be extreme (and ahead of his time) when it comes to media consumption - but it´s still a true indicator for how the future is going to be. The traditional media is for sure struggling, but they still have som sort of justification. One key point I can´t really figure out is how the industry will be dealing with digital music. More and more people download (illegal) music without paying for it - and how will the industry actually be able to make a reasonable business model. And the Gen Y is raised with free music. I just received an invitation from a friend to spotify.com - a site where you are able to stream all music for free. When it will be syncronised with the mobile - all content providers will meet another obstacle.
via pigsdontfly
Monday, January 19, 2009
Another example...
From my earlier post on online language this is another example.
When Google is more useful...
Sunday, January 18, 2009
Embrace Change
Just in time for the presidential inauguration of Barack Obama on Jan 20, IKEA yesterday opened up their Embrace Change website. On the site you can furnish the oval office with IKEA furniture and then send your suggestion to the White House. Very clever.
Saturday, January 17, 2009
Justice - an inspiration to the people
And what about their Myspace profile picture - are they appearing on Simpons?
If you haven´t already seen the documentary - A Cross the Universe - you should really check it out. I was fascinated by the driver and the manager - true freaks...
Again Justice is a great example of how to develop the business model for music. They are bundling the album and film documentary. Not only digitally, but also as part of their live shows...
via omgwithemily
Sorry I missed your party
Wednesday, January 14, 2009
There are no rules!
I’ve been writing this post in my head for a week now - it´s time to get it out. One funny thing that just struck me is the fact that I’m most often writing my draft in Word, instead of writing it directly on my blog. For some reason I like it better - it`s more serious, and I have grown up with Word as the serious writing platform. Back to subject. One key difference between the Internet and other media is the use of language, degree of formality and number of rules. The more traditional media has it´s roots in old-school journalism, and therefore there exist certain rules that needs to be applied according to bla. bla. bla…. The Internet differs in their more informal way of interacting and communicating with people. It makes sense, since it´s more about two-way conservations, than traditional one-way communication. Digital platforms such as social media, microblogging and blogging are about to revolutionize the written language. And the big ones, such as Google, that owns their own blogging platform are taking the lead. Due to their dominance (and their user-to-user platforms) Google is an important player in the language revolution. Just to give you some examples I experienced this on one of my blog journeys. My true digital heros the barbarian group:
Hi, we kind of need your email for security purposes. We promise to never ever give it to deposed Prince Dr Linus Ajabe. Do you have any good examples? Mail them to me, and I put them on my blog...
Some other great links. Amazon use Twitter to communicate great deals; it´s a clever use of Twitter as I see it. If you are into the future of digital music go read this article. I liked the comment about Itunes, that a Google search for your favourite artist isn’t going to direct you to iTunes. Given that search dominates web navigation for music, that’s a huge challenge for the iTunes model. Everybody is discussing the crisis and how it´s affecting marketers, consumers and agencies. Ogilvy acted and developed the ogilvyonrecession site, that discusses smart strategies to overcome the downturn... Of-course Ogilvy have more business in mind when kick-starting such an initiative. However, I found it interesting that the crisis tend to draw people nearer to their family and personal network – therefore there will be an increase in the use and popularity of social networking. And Linkedin has seen a doubling in its growth rate of new sign-ups, since august, also due to crisis and insecurity. Finally, I heard about this campaign in the primetime news the other day. Great... Who wouldn´t like to get the best job in the world...
Monday, January 12, 2009
Saturday, January 10, 2009
Ever dreamt of sleeping in a Boeing 747?
It´s becoming reality! Oscar Dios, a Swede with a wacky idea: Park a retired Boeing 747 outside the Stockholm airport - call it Jumbo Hostel - and turn it into motel for the budget-minded traveler.
Maybe it´s a Swedish thing to turn transportation into hostels. A few years ago I slept at a train hostel in Sweden - not very comfortable if any should wonder. When it comes to transportation and the use of it i got to think of 727 - a Danish advertising agency - that bought a retired 727 and turned it into their head office. They got plenty of PR on that stunt.
via wired
Friday, January 9, 2009
Tuesday, January 6, 2009
Concert visuals 2008
Advertising Age top 5 Ads of 2008
Everything is just a few hundred clicks away
One button - endless possibilities....
via digitalvinyl
Monday, January 5, 2009
Most Contagious 2008
I will especially remember 2008 for: Apps, micro-blogging, barack obama, branded utility, brand tags, guitar hero, merge of real-life and virtual, Dr. Pepper PR stunt, blip.fm, chrome....
Always great reading with the best cases, observations and insights from the past year. Go read it here.
Israeli Consulate holds press conference on Twitter
In the midst of the crisis in the Gaza Strip, the Israeli Consulate in New York takes an unusual step. The Israeli Consulate will host a so called "Citizens’ Press Conference" on Twitter where they will be answering questions about the current events in Gaza and Israel.
The Consulate encourages people to submit questions via a Twitter account that was opened up yesterday, http://twitter.com/israelconsulate where answers also will be published.
The major difference between Facebook and Twitter is that Twitter manage to embrace serious topics, since distribution and the model allows it. As we have seen for many serious occassions, e.g. earthquakes, Twitter can be used as a dynamic and reliable news channel.
via mediaculpa
Sunday, January 4, 2009
20 Covers recreated in Lego
Books, boobs and 2009!
Vacation is coming to an end, and it´s time to resume work, and I feel like I´m ready and refilled with energy (sort of…). I have been truanting from my blog lately. One of my resolutions for 2009 is to update my blog more often and to be more critical to what I encounter. I have the intention to move my blog to wordpress or typepad and to give it a full design makeover. During my vacation I have had the time to go through the past blogging year along with things I came across in-between the eating and drinking - and I want to share those things with you.
I believe that 2009 will be the year where Twitter will make it´s breakthrough in Denmark. It seems that people are ready for microblogging based on recent changes in Facebook behaviour. People have started to understand how to actively use the status updates feature, which is a solid and necessary starting point for the use of Twitter.
A few days ago I went to a coffee shop, where there was this book on the table written and published by a hopeful amateur author. The book was for free use and the concept - called the book baton - is basically, that you borrow it, read it, and pass it on to a friend. The author further created a Facebook group, where you are able to review the book and read other´s critic. I think it´s a great way of getting your book promoted and to use Facebook in a really useful way. Awesome...
In Denmark the Fleggaard commercial has been debated heavily, since Michael Arington from Techcrunch nominated it the best commercial ever made. I don´t agree on that part, but I like the exposed breasts and the fact that Fleggaard take advantage of the use of each medium. TV is used to create excitement and attention towards the online shop and the unedited commercial, where you get to see dozens of topless Danish women among others. Finally, I want to share two great January tracks with you.
The Shortwave Set (Now til 69) and She & Him (Why Do You Let Me Stay Here?)
Happy New Year!