An even better use of Augmented Reality

Augmented reality is now officially a phenomenon. Somebody would call it Buzz. For sure I hate that word. Who invented such a nasty word? However, I think this execution is really cool! A great way of merging print and web. And to make a simple interaction useful and product minded.



The idea:

"To show how easy it is to park the new Ford Ka anywhere we developed a print ad with a special symbol. When put in front of a webcam a 3D model of the car appeared standing on your Metro newspaper. Our Flash developer Paul took this augmented reality ad further than anyone has before by allowing the viewer to drive the Ka and actually park it using the keyboard arrow keys."

Check it out here.